A.Rodriguez is a creative technologist and designer.Adam Rodriguez
The Varyer Convenience Store hero

Overview

Varyer is a creative studio and brand advisory focused on the freedom of curiosity and the stability of variety. I was a designer there from 2021 to 2023, working in-house with the team for clients like Sonos, Evil Geniuses, Hodinkee, Auxly, Asrai Garden and Kolab Project.

As one of three designers on a close-knit team, I wore many hats across branding and web development. Varyer's process is private, so this page shows end results only. Happy to talk through any of it.

Varyer Shop landing page
Recommendations: mugs and their makers

Kolab Project: Diamond City

When I arrived at Varyer, the team was already working on new branding for Kolab Project and Auxly B40, and I supported both in design and web development. Under Mike Renaud, I helped create the branding and identity for Diamond City Security, which led to a landing site where people sign up for awards and discounts.

Diamond City Security logo on blue
Diamond City Security logo on yellow
Diamond City Security wordmark, blue on black
Diamond City landing site: Diamonds Were Only The Beginning
Diamond City: Welcome Friend, input the codes
Diamond City sign-up form

Varyer.com & V-Mail

In 2023 we turned our focus to V-Mail and leaned into the weekly Sunday newsletter. I designed a new landing page for it and restructured the site's navigation.

V-Mail newsletter landing page with the full archive
First Chill: an autumn playlist article
Team
Mike Renaud, Creative DirectionChris Kaskie, Creative DirectionBianca Albino, DesignBecca Christman, DesignKelly McHugh, ProducerMargot Jacobs, ProducerJazz Robinson, Strategy & ContentLeah Froats, Strategy & Content

Next Project