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Varyer

OVERVIEW
Varyer is a creative studio and brand advisory focused on the freedom of curiosity and the stability of variety. We worked on a multitude of projects across a range of industries, ranging from branding, creative direction, ux/ui design/development, and more.

Due to the nature and privacy of Varyer's intimate process, I won't be showing any product/process thinking but only our end result work. Please reach out if you have any specific questions.
ROLE
Designer
UX/UI
Product
TEAM
Varyer 2021-2023
Chris Kaskie
Mike Renaud
Becca Christman
Bianca Albino
Leah Froats
Margot Jacobs
Kelly McHugh
Taylor Mauch
Varyer Office
Day
Varyer Office
Night
Evil Geniuses
As the world’s leading esports and entertainment organization, Evil Geniuses needed an evolved brand identity and strategy that highlighted their values-led approach and amplified their desire to disrupt and challenge conventions—defining the esports ecosystem’s future.
Valorant Partnership Program
Evil Geniuses' bid for Valorant from Riot Games was our first in-use case of the brand's ability to win with values-driven alignment and clearly communicated competitive success. I designed and developed the site within a 2 week timeframe, allowing EG to secure a coveted partnership with Riot for the Americas International league.
FERA Press
FERA Press represents a new dimension in publishing. Instead of making commodities that favor speed and scale, they partner with creators to craft beautiful artifacts from transformational experiences.

I led the design and development of an experiential site alongside Sharon Chang's direction. The site launched with the public open of the first publication: Bottom of the Iceberg by Sharon Chang.
Kolab Project: Diamond City
By the time I arrived at Varyer, the team was already working on Kolab's new branding for both Kolab Project and Auxly B40. I helped support both those projects in both design and web development. Under the creative direction of Mike Renaud, I helped create the branding and identity for Diamond City Security, which also led to developing a landing site to sign up for awards and discounts.